Republished with permission from Be The Next Her an Evio Community Partner
Alyssa is the founder of easy. a subscription delivery service for organic cotton menstrual hygiene products.
WHAT IS YOUR MORNING ROUTINE?
My morning routine, on a good day, includes a guided meditation; Gabrielle Bernstein has a lot of great ones. This helps me feel grateful and put things in perspective for the day. After that, I’ll have apple cider vinegar in a glass of water, a nice hot shower, and then a black coffee while I do my hair and makeup. Then out the door! 🙂
TELL US ABOUT YOUR CAREER PATH
I studied psychology at Ryerson and went on to coordinate healthcare research at various hospitals in the city. In 2015 I made the decision after a major health scare with my mom to stop playing small and create what I really wanted to create. I started building easy., a subscription delivery service for organic cotton menstrual hygiene products.
WHAT CHALLENGES DO YOU OR WOMEN FACE IN YOUR INDUSTRY?
In the menstrual hygiene industry, the challenge is a lack of transparency. For so long a few key corporations have dominated the market and many women, myself included, didn’t ask questions about that for a long time. Today we’re seeing a shift toward this desire for transparency, toward wanting to know what’s in our products and where they’re made etc.
WHAT ADVICE WOULD YOU GIVE TO YOUNG GIRLS WHO WANT TO BE THE NEXT YOU?
I would say embrace what makes you different, that’s the heart of who you are. Take it one step at a time, looking at the big picture can feel too huge so just do the next small action to get you closer to where you want to be. Believe in yourself. No one is going to see anything in you that you don’t see in yourself first.
HOW DO YOU SEPARATE WORK LIFE FROM YOUR PERSONAL LIFE?
That’s something I’m still learning to do. At the early stages of launching a business, it is very personal. It’s so much a part of your life that I have to consciously remember to disconnect sometimes. For me, that means taking “me time.” Learning to stop. To have a set number of tasks for the day and allow things to be left undone. Like I said though, still learning!
WHAT INSPIRES YOU?
So much! Seeing people talk about the things they’re passionate about. Biographies, peoples stories of struggling and eventually succeeding. Kids – my brother (12) and sister (6) – in particular. Nature. Music and art. So much!
WHEN YOU’RE OFF THE CLOCK, WHAT ARE YOUR INDULGENCES?
I love a good bath, I love a cold orange, good movies, LOVE the beach, spending time with my family. The simple things. 🙂