SHOW SIDEBAR
Confused About Personal Branding? Try This One, Simple Exercise

Republished with permission from Do Well Dress Well an Evio Community Partner

Confused+About+Personal+Branding_+Try+This+One,+Simple+Exercise+Eviocommunity

 

As many resources as there are about personal branding (and of course, a quick Google search will bring up over 250 million results), it can still often seem like a daunting task. With so many resources, articles, worksheets, courses, conferences, etc. to choose from, it can easily become overwhelming causing many to give up on it all together.

Over the last few years, I’ve tried to make personal branding as simple and accessible as possible. Instead of overcomplicating things, my goal has been to explain it plainly, while at the same time, emphasizing how important it is to build and maintain a personal brand.

For a keynote I gave on personal branding, I created an exercise called The Power of Words based on the process I’ve personally used to intentionally craft my brand. The exercise was really well-received and I was told it was helpful for anyone to grasp the concept of personal branding – no matter what industry you’re in, whether you work in the corporate world or you’re an entrepreneur.

It’s quite simple. You ask yourself two questions:

 

  1. WHAT WORDS, IDEAS, VALUES, INDUSTRIES, TOPICS, ETC. DO PEOPLE CURRENTLY ASSOCIATE WITH YOU?

  2. WHAT NEW WORDS, IDEAS, VALUES, INDUSTRIES, TOPICS, ETC. DO YOU WANT PEOPLE TO ASSOCIATE WITH YOU?

 

By answering those questions, you’ll be able to uncover the gap between what your current brand is and what you’d like it to become. With that knowledge, you can create an intentional personal branding strategy to become the person you’d like to be!

The third part of the exercise is to then brainstorm your outreach: What social platforms will help you reach your audience? What are 3-5 content topics/post ideas you can create right away?

Now, this isn’t meant to be a comprehensive personal branding guide by any means, but if you’re feeling overwhelmed by the resources you’ve read, this exercise is a great place to start!

TAGS:

13th202030 under 30AcneAdaptogensAHAAmerican Sonanti-oxidantsantioxidantsAquariusAriesastrologyAuroraBasicsBeautyBeauty BlenderBeauty RoutineBeauty Tipsbeauty trendsBlack Lives MatterBLMblogBongsbudgetbutterflybuyCanadian Women's FoundationCancerCannabisCannabis BeautyCannabis CreamCannabis EducationCannabis GuideCannabis reformCannabis SkincareCapricornCara DelevingneCBDCBD IsolatecharcoalChecklistChris CorsiniChristmasCleanClean BeautyClean Beauty BrandsClothingcollagencommunityconcealerConsciousCovidCovid-19Cruelty-Free ClothingCruelty-Free OuterwearDaily Marijuana ObserverDe-Puffing FaceDear White PeopledinnerdiseaseDiversityDo Well Dress WellDr. JartdrinkDrunk ElephantEasyeatEco-consciousEco-Conscious BrandsEco-FriendlyEco-Friendly OuterwearemathyEntourage EffectEntrepreneurenvironmentalEthical BrandsEthical ClothingEvioEvio BeautyEvio CommunityEvio ExclusiveEvio skinFace Mappingface yogaFall FashionFashionFashion ForwardFashion TipsFemale EntrepreneursFemale HygieneFeminismFerulic AcidfishFitnessforbesFrancGary Vaynerchukgel eyelinerGeminiGIFTGIFT GUIDEGlamglowglowGlow RecipegovernmentGreenGua ShaGuidehabithairHealthy SkinHempsterholidaysHOROSCOPEhoroscopeshydratehydrationHyperpigmentationingredientsInterviewJade RollingKitLA 92Laundry TipsleoLibraLifestyleLip Glosslip linerLipsloveMad HippieMakeupMakeup ArtistMakeup TipsmanifestMarisa PetrarcamaskMeditationMenstrual HealthMental WellnessMichelle ObamaMoney TipsmotivationMUAMUA KitmudMuselyNetflixNiacinamideNikeNYCorangesOuterwearOutfitpandemicPeriodPeriodsPersonal Brandingpersonal growthPescatarianpiscespoliticsPressedprisonProtestPsychodermatologyQuarantineracereformrelaxretinolroutinesagittariussaveScorpioSee Girl WorkSee You Yesterdayself careSeptemberSerumSeven SecondsSexual HealthSexual ViolenceSheet MaskShift CollabshopShop OnlineSignsSilk + PalmSkinSkin NutrientsSkin ToneSkincareSkincare RoutineSkincare TipsSkinceuticalsSleep MaskSmoke WeedsocietysplureStarter KitstressStyleStyle IconStylishsummitsupersuperberrysuperettesupermudSustainabilitySustainable BrandsSustainable FashionSustainable StyleTamponsTaurusThe Eco EditThe Green Beauty CollectiveThe OrdinaryThe Ordinary Niacinamide 10% + Zinc 1%The Truth Beauty Companythings to considerTopicaltrendsTurkeyUnapparenthoodunder $25under 30VirgoVitaminvitamin AVitamin BVitamin CWardrobeWashing Tipswaterwatermelonwebmdweedweed ritualwellbeingWellnessWellness TipsWhen They See UsWhite PrivilegewomenWomen EntrepreneursWomen in WeedwoomWorkWork TipsyogaYouth to the peoplezodiac