Republished with permission from Do Well Dress Well an Evio Community Partner
As many resources as there are about personal branding (and of course, a quick Google search will bring up over 250 million results), it can still often seem like a daunting task. With so many resources, articles, worksheets, courses, conferences, etc. to choose from, it can easily become overwhelming causing many to give up on it all together.
Over the last few years, I’ve tried to make personal branding as simple and accessible as possible. Instead of overcomplicating things, my goal has been to explain it plainly, while at the same time, emphasizing how important it is to build and maintain a personal brand.
For a keynote I gave on personal branding, I created an exercise called The Power of Words based on the process I’ve personally used to intentionally craft my brand. The exercise was really well-received and I was told it was helpful for anyone to grasp the concept of personal branding – no matter what industry you’re in, whether you work in the corporate world or you’re an entrepreneur.
It’s quite simple. You ask yourself two questions:
WHAT WORDS, IDEAS, VALUES, INDUSTRIES, TOPICS, ETC. DO PEOPLE CURRENTLY ASSOCIATE WITH YOU?
WHAT NEW WORDS, IDEAS, VALUES, INDUSTRIES, TOPICS, ETC. DO YOU WANT PEOPLE TO ASSOCIATE WITH YOU?
By answering those questions, you’ll be able to uncover the gap between what your current brand is and what you’d like it to become. With that knowledge, you can create an intentional personal branding strategy to become the person you’d like to be!
The third part of the exercise is to then brainstorm your outreach: What social platforms will help you reach your audience? What are 3-5 content topics/post ideas you can create right away?
Now, this isn’t meant to be a comprehensive personal branding guide by any means, but if you’re feeling overwhelmed by the resources you’ve read, this exercise is a great place to start!