Is Mascara The New Lipstick?

With all these mask-wearing activities outside, who can see if we’re donning nude lipsticks or if our lips are literally nude?


As we’re getting busy contributing to an indelible story that will be in history books years from now, we’re also taking care of our mental and physical health, and ensuring that we still look calm and collected amid all these craziness. Thankfully, our lives are finally wonderfully, albeit leisurely, returning back to ‘normal’. 


But there’s a catch. 


And it comes in the name of social distancing rules, strict sanitation regulations, and the mandatory use of face masks to keep us and the people around us safe. For our fashion-obsessed friends, they are (who am I kidding, I’m one of them - we are) given the freedom to don clothing pieces that allow us to show our personality to the world of mask wearers. 


But for our makeup junkie sisters who list cosmetics as the primary form of self expression, the big beauty question is, can we still wear makeup under our face masks, and what makeup looks can we pull off under these masks? 


Eyes, eyes baby!


The big beauty answer is a resounding YES! There might be no surprise there. As we wear our protective masks out to the public, the bottom half of our faces are hidden and thus, the attention simply draws to our eyes and brows. Soon, we even need to learn how to smile with our eyes. So, it just follows that our makeup routine - and makeup trends globally - will gravitate towards bold eye makeup looks, vava voom yet first-date-worthy lashes, and defined brows, and will shift away from statement glossy lips and contoured cheekbones - as long as we’re waiting for the vaccine to be available globally, at least. 


The good news - aside from experimenting with stunning eye makeup looks - is that the mask pushes us to look at each other directly in the eyes. We may not be able to hug each other, but at least we still got eye contact. 


Our eyes and brows are now the focal point of our makeup. Mask-appropriate eye makeup has seen a ramped up popularity on the internet. ‘Eye makeup’ Google searches had a 36% increase, and we’re seeing our favorite beauty YouTubers blessing us with dramatic eye makeup tutorials perfect for serving killer looks while staying safe. 


Some have been experimenting with eye makeup that matches their protective masks. We’ve seen makeup artists playing with crystals on the lids to complement their blinged masks, Redditors trying out textures to match their printed protective masks, and beauty Instagrammers wearing big, dramatic lashes to put the spotlight on their eyes. 


Is mascara the new lipstick?


Since everyone is going gaga over eye makeup and everything that revolves around it, we’re now embracing all the ways we can do to express ourselves by playing with varying looks. Pre-quarantine, our beauty shelves are bursting with lip products in various formulas, finishes, and shades. Post-quarantine, it’ll be all about mascara, eyeliner, brow makeup, eyelid primer, eye palettes, cream concealer, and highlights on our brow bone. And who says eye makeup is boring? 


If you’re on depeche mode and have no time to paint your lids with the most attractive eye palette shades nor draw a space-age metallic cat eye, mascara is your best bet. Comes in various formulas and available shades (yes, there are mascaras in colors other than black too), the trusted mascara is now our new best friend, replacing the classic lipstick and the sexy bronzer-highlighter duo. 


The charm of long, curled lashes won’t get outdated. It’s one of the simplest, yet one with the most beautiful impact, looks we can wear day and night. Lifted lashes render us a well-rested look too. Trust us, use the newly-formulated clean mascara and no one would even think that you were up all night Netflix-ing and had only five hours of sleep. The power of lash-enhancing makeup might just be the single thing we all need right now. 





The universal appeal of mascara

Like lipstick, mascara has a variant that suits everyone’s unique needs and #lashgoals. Depending on its formula, a swipe or two will make our short, thin lashes appear longer, sparse lashes more voluminous, and stick straight eyelashes curly. It’s a magical wand indeed! 


It is also that single makeup product with a one-size-fits-all beauty philosophy. Regardless if you have almond-shaped or doe eyes, deep-set or close-set eyes, round or perhaps you have monolids or hooded eyes, mascara is your best friend. It’s universally appealing, making it a perfect gift for your friends. Coupled with a smudge- and rain-proof gel liner and an eyebrow pencil, you’ve just concocted a winning combo that gives any beauty micro-influencer a run for their money. 


The final coat

Covid-19 is giving us the opportunity to be creative not just with keeping ourselves active, healthy, and socially connected, but with our makeup looks too. With the mandate of wearing masks to prevent getting and transmitting the virus, we’re left with the upper part of our faces as our canvas to experiment varying eye makeup looks with. 


The mascara being a classic look enhancer is and will always be a holy grail product. Give it a try! 


We understand that stepping outside might still feel a little heavy for some, but we just might find happiness in dramatic lashes and 60s-inspired cat eye look. Sounds frivolous? Maybe. But it doesn’t hurt to keep some normality in our daily lives as we sail through the new normal. Together, we’ll battle this pandemic out, and before we know it, we’re hugging each other while donning a full face of makeup again. Take care! 


Because the ubiquitous face mask won’t stop us - and our mascara wands - in making us look put-together from the eyes and up




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