Here we are now six months into the new reality of quarantine, social distancing, and the never-ending fight with maskne (if you know, you know but I promise it gets better).  I keep catching myself smiling at passer bys in the grocery store, then remembering that they can’t actually see me smiling at them. Mask mandates across the US have us all looking for new ways to spread kindness and joy. Although we still have to wear masks in public there are a few ways that we can express ourselves while remaining conscious of others. If I’ve learned anything...

Is it even possible for something so incredibly 2000’s to make a comeback? Something so colourful and whimsical we thought only could exist in an era where fashion was rather questionable?    The answer is yes. Butterfly clips are coming back, and I have a few reasons why we should ALL be on board.    With 2020 being one of the darkest years any of us have had to face, I think it’s especially important to add brightly coloured things anywhere we can stick them. Perhaps that’s why they are coming back. Subconsciously we all need to lighten up, and...

  When you are asked what it means to live consciously, what do you say? Do you immediately answer that it's about sustainable living - you know - protecting the earth and reducing pollution, or do you think it is something else?   It is a well-known fact that living a conscious lifestyle involves you preserving the earth and protecting your body. However, it is more than that.   This life is a cycle, everything is connected, and nothing exists in a vacuum. Let's take, for instance, a decision you make every day.   You watched an advert for a...

Because there are suitable moments to indulge and to scrimp.    Since you’re reading this article, we’re sure you’re a into beauty just like us. So, it’s not surprising if you know that the beauty industry is one of the fastest-growing markets today. We see it in the beauty aisle of department stores, while scrolling through our Instagram feed, and while Googling for a new mascara (Have you checked out Evio's that just launched!) to purchase. There’s always a new, hip brand sprouting somewhere - an indication that the beauty business is booming, and getting crowded all together. A report...

  Is it worth the ‘trouble’ when no one’s watching?  Real talk, how are you?  The quarantine period has got us and our lives - plus, our beauty routines - on pause. With everything that has been happening in the world, a lot - if not all - of us are putting our conventional habits on hold as we navigate the changes brought about by what the media has been referring to as the ‘new normal’.  Our once flawless, strict to the T X-step regimens were now most probably cut short. Pre-lockdown, we make sure that before stepping out that...

Diversity Checklist: MUA Starter Kit Edition    *Please note that this is only a starter kit and there is still room for even more products/ shades     

  Seven days ago, Laurel Skin, a clean beauty brand, released a statement on their Instagram apologizing for lack of inclusion of diversity on their brand’s social media.    They also promised to make the conscious effort to have “uncomfortable conversations so as not to revert to their white privilege”. Laurel Skin, along with so many other beauty companies  have been admitting to their white privilege, and making bold promises about how they will do better. This had us wondering if this was a Laurel Skin problem or a clean beauty problem?   What is White Privilege?  According to Cory...

  3 ways to be kind to your lips during chapped lip season Did you know the skin on our lips is much thinner than the skin on other parts of our body?  Our lips see a lot of action everyday -- from eating to wearing lipstick to the dry office air you didn’t know was sucking the life out of them. The skin on our lips are super thin, sensitive and don’t have any sebum or sweat glands which keep them happy and protected. Think of lips like a sponge: with moisture, they absorb water and look plump and...