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To splurge or to save, to dupe or don’t? When’s the right time to do which?

Posted by EVIO BEAUTY

To splurge or to save, to dupe or don’t? When’s the right time to do which?

Because there are suitable moments to indulge and to scrimp.    Since you’re reading this article, we’re sure you’re a into beauty just like us. So, it’s not surprising if you know that the beauty industry is one of the fastest-growing markets today. We see it in the beauty aisle of department stores, while scrolling through our Instagram feed, and while Googling for a new mascara (Have you checked out Evio's that just launched!) to purchase. There’s always a new, hip brand sprouting somewhere - an indication that the beauty business is booming, and getting crowded all together. A report...

Mask On: How the Covid-19 pandemic is changing beauty and makeup trends for good

Posted by EVIO BEAUTY

Mask On: How the Covid-19 pandemic is changing beauty and makeup trends for good

The year of uncertainty surely changed the way we shop for makeup and beauty products.   There is no doubt that the coronavirus disease has been affecting and changing every aspect of our lives for good. For starters, most of us were compelled to be quarantined alone in our studio apartments away from our family and friends; while others were left to look for supplementary means of income.    But this rather depressing time has made us realize a number of good things internally too.   This pandemic has opened up opportunities for us to push ourselves to be creative...

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