Here we are now six months into the new reality of quarantine, social distancing, and the never-ending fight with maskne (if you know, you know but I promise it gets better).  I keep catching myself smiling at passer bys in the grocery store, then remembering that they can’t actually see me smiling at them. Mask mandates across the US have us all looking for new ways to spread kindness and joy. Although we still have to wear masks in public there are a few ways that we can express ourselves while remaining conscious of others. If I’ve learned anything...

Because there are suitable moments to indulge and to scrimp.    Since you’re reading this article, we’re sure you’re a into beauty just like us. So, it’s not surprising if you know that the beauty industry is one of the fastest-growing markets today. We see it in the beauty aisle of department stores, while scrolling through our Instagram feed, and while Googling for a new mascara (Have you checked out Evio's that just launched!) to purchase. There’s always a new, hip brand sprouting somewhere - an indication that the beauty business is booming, and getting crowded all together. A report...

The year of uncertainty surely changed the way we shop for makeup and beauty products.   There is no doubt that the coronavirus disease has been affecting and changing every aspect of our lives for good. For starters, most of us were compelled to be quarantined alone in our studio apartments away from our family and friends; while others were left to look for supplementary means of income.    But this rather depressing time has made us realize a number of good things internally too.   This pandemic has opened up opportunities for us to push ourselves to be creative...

  Is it worth the ‘trouble’ when no one’s watching?  Real talk, how are you?  The quarantine period has got us and our lives - plus, our beauty routines - on pause. With everything that has been happening in the world, a lot - if not all - of us are putting our conventional habits on hold as we navigate the changes brought about by what the media has been referring to as the ‘new normal’.  Our once flawless, strict to the T X-step regimens were now most probably cut short. Pre-lockdown, we make sure that before stepping out that...

Diversity Checklist: MUA Starter Kit Edition    *Please note that this is only a starter kit and there is still room for even more products/ shades