Evio Community — Women in Weed

Women in Weed: 48North's Strategy In Bringing Cannabis To Canada

With Canada on its way to legalizing the use of marijuana, the cannabis business is prospering in popularity. Everyone wants a piece of the pie. But there are some companies that have been in the game for a while, one of those companies is 48North.

Canada’s First Female Cannabis CEO on Weed and Wellness

Springboarding off her blockbuster success building the Toronto charity Rethink Breast Cancer and its signature social event The Booby Ball, Gordon was an early player in the booming cannabis community, working with WeedMD before joining 48North, the parent company of licensed cannabis provider DelShen.

WOMEN & WEED: Branding, Marketing, Trending | HIGHTEA Podcast Ep.7

We hit up #LIFTexpo in Toronto, to confabulate on how and why brands should connect with women in this new mega category, and we laid it all out for you! *Special guest Carly Stojsic also breaks down where the trend's in cannabis will lead us in the future. The future is #CannaFeminism