Because there are suitable moments to indulge and to scrimp.
Since you’re reading this article, we’re sure you’re a into beauty just like us. So, it’s not surprising if you know that the beauty industry is one of the fastest-growing markets today. We see it in the beauty aisle of department stores, while scrolling through our Instagram feed, and while Googling for a new mascara (Have you checked out Evio's that just launched!) to purchase. There’s always a new, hip brand sprouting somewhere - an indication that the beauty business is booming, and getting crowded all together.
A report in 2019 says that the beauty industry is valued at a whopping $532 billion! The growth is related to social media influencers and beauty vloggers (and maybe we’re guilty too as avid consumers of this type of content). They have changed how we purchase beauty products today by altering how we interact with brands. In fact, global beauty brands are now shifting to influencer marketing in lieu of traditional advertising campaigns.
Are you one of us who would search for reviews on YouTube before purchasing a jar of moisturizer to get honest feedback about it? We think we’re all guilty of that at least once (okay, maybe all the time!). Today’s social media influencers have definitely revolutionized how we choose skincare and makeup products.
We’re thankful for them for doing the research and sharing if there’s an available skincare product that’s 3 times less expensive, but with the same (or sometimes, more concentration) amount of key ingredients.
To splurge or to skimp?
With all the beauty innovations being introduced to us, it’s easy to get overwhelmed when choosing the best product that will suit our needs. Who would’ve thought 10 years ago that we need multiple serums for varied skin concerns? So the question is, how do we know when to splurge and when to scrimp?
When it’s time to indulge
- If you aim for long-term solutions for your skin, then by all means splurge, but let’s be wary of the ingredient list. A key point to note? A product’s ingredients are listed in descending order, starting with the largest quantity down to the smallest amount. If you have sensitive skin, be careful of irritants such as artificial fragrance and alcohol. We’d want these to be as far on the list as possible.
Most products’ base ingredient is water. Next to it should be a key ingredient our skin needs. Dry skin would benefit from skin-plumping ingredients like hyaluronic acid, while fruit AHAs will do great on dull skin.
- Splurge on high-quality products that you will use for a long time. Take tools like eyelash curlers, tweezers, and makeup brushes, for example. Good quality makeup tools will naturally last longer and won’t break easily. If we take good care of them, it would take years before we even have to replace them.
- Cosmetic products such as eye shadows, concealers, and foundation are worth the $$$. We don’t really need a lot of eyeshadow palettes or singles if we get the shades that best complement our skin tone and style.
Premium products are made with better pigments. This means they will last longer and blend better. Moreover, we expect the colors from the pan to be the same when we apply them on our lids. Plus, high-quality eyeshadows have better-staying power against tears, sweat, and rain. Win-win-win!
The same is true with high-quality foundation and concealers - a little amount goes a long way. They can make our skin look smoother, correct any discoloration, and minimize the appearance of fine lines and wrinkles. A number of foundations and concealers today do more than create a smooth base - they also offer other skincare benefits.
When it’s time to save
- If you’re on the market to buy trendy shades of lipstick and lip gloss, better go for a dupe. A lot of drugstore brands offer great colors and pigments, coupled with a smooth luxe-like texture. If you’re in the mood to experiment with various shades and looks, we recommend playing with dupes until you find a product that works best on you that you truly adore. And by then, you can consider splurging.
Since lip products are trend-based, it’s best to have lots of cheaper options to play with rather than an expensive collection that wouldn’t see the light of day next season.
- Consider products’ shelf-life; such is the case with mascaras. Mascaras expire at an average of three months if used daily, and six months for occasional use. You wouldn’t want to use it beyond six months as it poses a risk of bacteria buildup. We don’t want that near our peepers now, do we?
Bacteria love a wet environment. Since this is one product we apply these on our eyes, we want to be extra careful. With that, we recommend to go for cheaper options from trusted brands, as we’ll most likely throw them away and buy another tube after three months or so.
- Choose dupes for products with basic functions such as cleansers and makeup removers. Go for one that works well with your skin type and has a pH-balanced formula. There are tons of drugstore makeup removers that would effectively melt down makeup and dirt without stripping away your skin’s natural moisture.
Choosing Clean Beauty
It’s one thing to know what goes inside each beauty product; another, on how it is produced. Even down to the packaging, we’re more conscious now more than ever on how brands create their products.
Clean beauty products are manufactured using natural ingredients that serve as alternatives to effective but synthetic ingredients. But this doesn’t mean they’re less effective than their chemically-formulated counterparts. Our Oil Serum, for example, contains hemp, jojoba, and avocado oil - star ingredients to keep our skin healthy, happy, and hydrated. We swear by this product as it keeps our skin glowing, while being gentle to even the most sensitive of skin types. No nasties here; just all around goodness!
Choosing clean beauty products is not just great for our skin but for our health too. Anything we apply on our skin will be absorbed by our bloodstreams. Come to think of it, skincare really is so much more than making sure we don’t break out. We also have to think of our internal organs when purchasing skincare and makeup products as there are certain ingredients that can be toxic to the human body. For this reason, we believe it’s worth splurging on clean beauty products than scrimping on chemically-laden ones.
And because the beauty industry is one of the fastest-growing markets, the consumption of products packed in plastic containers also rises. Good news is there are more and more brands today that are slowly changing that with recycling, alternative packaging, and better product sourcing.
When we’re investing in clean beauty products, we’re not just taking care of our skin, we’re also making sure our body is not absorbing any toxins that may cause harm to our health. Plus, we’re doing our own small part in taking care of the environment.
Before purchasing any beauty product, we should take time to consider our options. We don’t need to have a beauty shelf filled with highly expensive items just because they’re on trend, nor should we be forced to only have 100% clean beauty products if our paychecks cannot afford them.
Keep in mind that every skin is unique. Your best friend’s holy grail products may not necessarily work on your skin, so don’t feel bad when you’re splurging on products they are scrimping on, or if you’d rather buy a dupe of your favorite Instagrammer’s stunning but ultra expensive blush and highlighter palette. The idea is to find products that work best for your skin and suit your budget at the same time.
Taking care of our skin and putting on makeup should be a beautiful and uplifting experience. Have fun and don’t be scared of mixing products up. And if you have any questions, know that we’re here to share tips and tricks with you.
See you on virtual beauty aisles!