This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

5 Best Clean Mascaras under $25


We all know that a well-defined eye can make or break any makeup look, which is why it’s important that we have a reliable mascara in our beauty routine and not just any mascara. 

A number of mascaras were reported to have carcinogenic properties like carbon black, a powder made from coal tar. Yikes. It’s appalling to know that standard mascaras will come with a certain amount of mercury and formaldehyde. We don’t that those near our peepers. 


With all the options in the market, it can get overwhelming finding a clean, organic, and cruelty-free mascara that’s just right for you. Thankfully, you don’t need to break the bank to score one. We’ve done the searching for you. Here are some of our favorite clean mascaras under $25.


  1. ILIA Limitless Lash Mascara Mini



How much it costs: $18

What we love about it:  Its dual-sided brush not only lengthens but lifts, curls, and volumizes lashes. It also doesn’t feel heavy, making it something you can definitely bring with you every single day. Since it is small and compact, you can pop it in a small pouch or clutch for fabulous touch-ups on the go!


The ILIA Limitless Lash Mascara Mini is made with shea butter, which moisturizes and protects your lashes against irritation, keratin for nourishment, and beeswax to promote softness and strength of the hold.


  1. Lily Lolo Black Vegan Mascara



How much it costs: $22

What we love about it: If you’re looking for a flirty but natural look, this mascara is for you. Its brush is thicker and more defined at the tip, helping you fan out your lashes and open up your eyes. The product is buildable; stop at three wet coats and you’re out that door!


The Lily Lolo Black Vegan Mascara is not just gluten-free and vegan, but it also does not contain alcohol, silicon, or toxic fragrances. 


  1. Evio’s Mascara


How much it costs: $24

What we love about it: If you’re always in a rush, Evio’s clean Mascara can volumize and lengthen your lashes in one sweep. That’s because the bristles help separate each strand so that they’re all evenly coated with an equal amount of product. 


Evio’s Mascara doesn’t come with nasty ingredients. It’s vegan and 100% cruelty-free. The formulation is gluten-free, toxic-free, and paraben-free. Plus, it’s made and formulated ethically, making your everyday use guilt-free as well. It also matches all skin types and so buildable, you can swipe once for a no-makeup makeup look or three swipes for more dramatic lashes. This is one flexible mascara our eyes all deserve.


  1. Honest Beauty Extreme Length Mascara and Primer



How much it costs: $25

What we love about it: Here’s another pick that packs a punch below $25. It’s not just mascara, but it also comes with an eyelash primer. First, use the priming wand to brush and lengthen the lashes, and then apply multiple coats to reach your preferred level of definition. Just let it dry evenly. It’s not just clean, it also moisturizes your lashes with its built-in priming wand.


You’ll be relieved to know that this product doesn’t have any parabens, making it a safe choice for that gorgeous set of eyes.


  1. Juice Beauty Phyto-Pigments Ultra-Natural Mascara



How much it costs: $25

What we love about it: This mascara takes the cake when it comes to coming up with a more subdued, feminine look. It’s totally buildable, so you’ll need to make several coats to make your eyes pop. It’s something you can wear when you have to rush out for errands or need to grab that quick bite with that cutie from the next building. 


Like many clean mascaras, Juice Beauty Phyto-Pigments Ultra-Natural Mascara does not have as much water, which is a bacteria magnet. It’s also free of petroleum by-products and artificial dyes, making it a top choice for environmentally conscious ladies.



Have you taken your pick among these clean mascaras? We hope this list helps you consider more eco-friendly, cruelty-free, and chemical-free options when you’re browsing through the beauty aisles.

best seller
best seller
best seller

Impact-Led Beauty Community

Products with a Purpose

Social impact is at our core. We've donated more than $500,000 of funds and products to organizations that help the underdog thrive.

Dermatologist Approved

Products that are good for your skin and your community. Our products are tested by skin care PhDs.

Underdog Founded

Founded and operated by underdogs on a mission to break stigmas.


No more products available for purchase

Your cart is currently empty.