Undressing My Skincare Routine
in EVIO GUIDE

Undressing My Skincare Routine

 

 

 

I have been using the same skincare products for almost 5 years. My mentality has always been “if it works, why change it?” Recently, my regular moisturizer was discontinued and I was forced to come out of the skincare rock I lived under in search of new hydration. To my shock, skincare has transformed from Cleanse-Tone-Moisturize to a 1073*#&$^@$ product skincare routine including pre-cleanse, oil-cleanse, regular cleanse, exfoliate, essence, toner, sheet mask, eye cream, SPF, serum and sleep mask. Give or take a step or two ;)

 

Other than the massive array of products that have hit the market in the past 5 years, I noticed that there is also a shift in the labeling of products too. Many products now carry the statements such as  “Paraben-Free”, “Cruelty-Free”, “Clean Beauty” etc… 

 

Most prominently, the words “transparent beauty” have been a recurring term in the marketing of many skincare brands. 

 

So, what exactly does it mean to be “transparent”?

Undressing Skincare    Serum  

 

 

“Transparent Skincare” is more than just using organic ingredients and having recyclable packaging. From production to supply chain to marketing. transparent skincare refers to a holistic approach to creating consumer products. It’s about consciously making the “right” and ethical choice in all aspects of production. 

 

In my first year of university, I started following beauty and skincare blogs (such as Michelle Phan). It was through watching these videos that I was more conscious of the ingredients being used in my skincare products. As I watched more skincare videos, I started to learn about parabens, fragrances, silicones, sulfates and phthalates. I realized that products being marketed as “wrinkle cream” or “anti-aging” were just products containing retinol and “acne cream” was just benzoyl peroxide. Brands were essentially attaching all these feel-good buzzwords to products and making claims such as “anti-aging”, “medicated” or “For All Skin Types” to increase sales. 

 

This made me more educated on what I was putting on my skin and aware of marketing tactics targeting me to buy an expensive tube of benzoyl peroxide. Once I found something that ticked all these boxes (which took a little more effort than just picking something out of an aisle at the drugstore), I loyally used those products for 5 years. 

 

I’m sure many people have a similar mentality about skincare. We are tired of misleading marketing claims such as “anti-aging”, “firming” or “maximum strength”. We want to be able to read the ingredient label on our skincare products and know that they are not toxic. We want to know that our skincare waste is not harmful to the environment. We want to know that animals did not undergo pain and suffering in the creation and testing of the product. And we want brands to be open and honest with us about how our product is made. This mentality is what launched Evio Beauty and beauty brands like us. 

 

Over the next few blog posts, I will be examining the different components of “transparent skincare”. Starting with ingredients and ending with packaging, I’ll be taking a look at the products I use myself as well as the leading brands to unpack “transparency” across products and brands. 

 

I hope you’ll follow along as I continue to learn how to make my own beauty routine more ethical and environment-friendly (while also continuing to be affordable!!)

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