SHOW SIDEBAR
Undressing My Skincare Routine

 

 

 

I have been using the same skincare products for almost 5 years. My mentality has always been “if it works, why change it?” Recently, my regular moisturizer was discontinued and I was forced to come out of the skincare rock I lived under in search of new hydration. To my shock, skincare has transformed from Cleanse-Tone-Moisturize to a 1073*#&$^@$ product skincare routine including pre-cleanse, oil-cleanse, regular cleanse, exfoliate, essence, toner, sheet mask, eye cream, SPF, serum and sleep mask. Give or take a step or two ;)

 

Other than the massive array of products that have hit the market in the past 5 years, I noticed that there is also a shift in the labeling of products too. Many products now carry the statements such as  “Paraben-Free”, “Cruelty-Free”, “Clean Beauty” etc… 

 

Most prominently, the words “transparent beauty” have been a recurring term in the marketing of many skincare brands. 

 

So, what exactly does it mean to be “transparent”?

Undressing Skincare    Serum  

 

 

“Transparent Skincare” is more than just using organic ingredients and having recyclable packaging. From production to supply chain to marketing. transparent skincare refers to a holistic approach to creating consumer products. It’s about consciously making the “right” and ethical choice in all aspects of production. 

 

In my first year of university, I started following beauty and skincare blogs (such as Michelle Phan). It was through watching these videos that I was more conscious of the ingredients being used in my skincare products. As I watched more skincare videos, I started to learn about parabens, fragrances, silicones, sulfates and phthalates. I realized that products being marketed as “wrinkle cream” or “anti-aging” were just products containing retinol and “acne cream” was just benzoyl peroxide. Brands were essentially attaching all these feel-good buzzwords to products and making claims such as “anti-aging”, “medicated” or “For All Skin Types” to increase sales. 

 

This made me more educated on what I was putting on my skin and aware of marketing tactics targeting me to buy an expensive tube of benzoyl peroxide. Once I found something that ticked all these boxes (which took a little more effort than just picking something out of an aisle at the drugstore), I loyally used those products for 5 years. 

 

I’m sure many people have a similar mentality about skincare. We are tired of misleading marketing claims such as “anti-aging”, “firming” or “maximum strength”. We want to be able to read the ingredient label on our skincare products and know that they are not toxic. We want to know that our skincare waste is not harmful to the environment. We want to know that animals did not undergo pain and suffering in the creation and testing of the product. And we want brands to be open and honest with us about how our product is made. This mentality is what launched Evio Beauty and beauty brands like us. 

 

Over the next few blog posts, I will be examining the different components of “transparent skincare”. Starting with ingredients and ending with packaging, I’ll be taking a look at the products I use myself as well as the leading brands to unpack “transparency” across products and brands. 

 

I hope you’ll follow along as I continue to learn how to make my own beauty routine more ethical and environment-friendly (while also continuing to be affordable!!)

TAGS:

13th202030 under 30AcneAdaptogensAHAAmerican Sonanti-oxidantsantioxidantsAquariusAriesastrologyAuroraBasicsBeautyBeauty BlenderBeauty RoutineBeauty Tipsbeauty trendsBlack Lives MatterBLMblogBongsbudgetbutterflybuyCanadian Women's FoundationCancerCannabisCannabis BeautyCannabis CreamCannabis EducationCannabis GuideCannabis reformCannabis SkincareCapricornCara DelevingneCBDCBD IsolatecharcoalChecklistChris CorsiniChristmasCleanClean BeautyClean Beauty BrandsClothingcollagencommunityconcealerConsciousCovidCovid-19Cruelty-Free ClothingCruelty-Free OuterwearDaily Marijuana ObserverDe-Puffing FaceDear White PeopledinnerdiseaseDiversityDo Well Dress WellDr. JartdrinkDrunk ElephantEasyeatEco-consciousEco-Conscious BrandsEco-FriendlyEco-Friendly OuterwearemathyEntourage EffectEntrepreneurenvironmentalEthical BrandsEthical ClothingEvioEvio BeautyEvio CommunityEvio ExclusiveEvio skinFace Mappingface yogaFall FashionFashionFashion ForwardFashion TipsFemale EntrepreneursFemale HygieneFeminismFerulic AcidfishFitnessforbesFrancGary Vaynerchukgel eyelinerGeminiGIFTGIFT GUIDEGlamglowglowGlow RecipegovernmentGreenGua ShaGuidehabithairHealthy SkinHempsterholidaysHOROSCOPEhydratehydrationHyperpigmentationingredientsInterviewJade RollingKitLA 92Laundry TipsleoLibraLifestyleLip Glosslip linerLipsloveMad HippieMakeupMakeup ArtistMakeup TipsmanifestMarisa PetrarcamaskMeditationMenstrual HealthMental WellnessMichelle ObamaMoney TipsmotivationMUAMUA KitmudMuselyNetflixNiacinamideNikeNYCorangesOuterwearOutfitpandemicPeriodPeriodsPersonal Brandingpersonal growthPescatarianpiscespoliticsPressedprisonProtestPsychodermatologyQuarantineracereformrelaxretinolroutinesagittariussaveScorpioSee Girl WorkSee You Yesterdayself careSeptemberSerumSeven SecondsSexual HealthSexual ViolenceSheet MaskShift CollabshopShop OnlineSignsSilk + PalmSkinSkin NutrientsSkin ToneSkincareSkincare RoutineSkincare TipsSkinceuticalsSleep MaskSmoke WeedsocietysplureStarter KitstressStyleStyle IconStylishsummitsupersuperberrysuperettesupermudSustainabilitySustainable BrandsSustainable FashionSustainable StyleTamponsTaurusThe Eco EditThe Green Beauty CollectiveThe OrdinaryThe Ordinary Niacinamide 10% + Zinc 1%The Truth Beauty CompanyTopicaltrendsTurkeyUnapparenthoodunder $25under 30VirgoVitaminvitamin AVitamin BVitamin CWardrobeWashing Tipswaterwatermelonwebmdweedweed ritualwellbeingWellnessWellness TipsWhen They See UsWhite PrivilegewomenWomen EntrepreneursWomen in WeedwoomWorkWork TipsyogaYouth to the peoplezodiac