HI, WELCOME TO EVIO!
You've been lied to. And it's time we clear the air.
Beauty has no rules. Luxury isn't for a chosen few. And your authentic truth — no matter what shade — deserves to be celebrated. Now, not everyone thinks this way... we know. Which is why we created our own narrative. One fueled by truth, positive impact and people.
And we're not new to the game. Evio started with the ultimate underdog status. But thanks to authenticity, social activism, and a community of empowered voices, Evio's making big waves today — where beauty and skin care products are a means for real change.
About EVIO
January 2012
Founder, Brandi Leifso moves into a safe house shelter in Vancouver, Canada
MARCH 2012
Karmaface Beauty is launched and incorporates formal partnership with the world's largest women's organization, YMCA
JunE 2012
Karmaface Beauty hits local Boutique shelves
July 2012
Karmaface trademark infringement (lessons learned)
OCTOBER 2012
Products removed from all shelves
NOVEMBER 2013
Karmaface Becomes Evelyn Iona
MARCH 2014
First-Ever Evelyn Iona pop-up
MARCH 2015
Michelle Phan features Evelyn Iona in her YoutuBe video.
APRIL 2015
Partnership with Ipsy
AUGUST 2015
Featured in Vogue
MAY 2016
Featured in New York Times
SEPTEMBER 2016
Nominated for Best Color Cosmetics at the Indie Beauty Expo NYC
OCTOBER 2016
Partnership with QVC
NOVEMBER 2016
Featured in Yahoo! and Allure
MARCH 2017
Pre-sale of 200k+ Evelyn Iona Green
AUGUST 2017
Announces investment from Hunters Amenities, one of the world largest skincare manufacturers and joins board of Directors
JANUARY 2018
Break Water VC partnership
February 2018
Evio partners with the Canadian Women’s Foundation through awareness activities and by donating $1 from every product sold to advance equality efforts
MARCH 2018
Sephora Accelerate
JULY 2018
Evio Beauty Group and Aurora Cannabis agree to the worlds first global cannabis and beauty strategic partnership and investment
december 2018
Brandi is recognized as one of Chatelaine’s Women of the Year
February 2019
Toronto Life writes founder’s memoir
MARCH 2019
Opens Toronto Showroom
april 2019
Evio name partner in Forbes first-ever 30 Under 30 Global Women’s Summit in Tel Aviv, Israel
may 2019
Launch of Evio Skin, in partnership with Aurora Cannabis
oct-dec 2019
Featured in WWD’s Beauty Inc. and wealthsimple.com
december 2019
Evio ships 500K wipes
january 2020
Featured on Refinery29:
Canadian beauty brands who will be everywhere in 2020
february 2020
Votes open for CEW Beauty Awards: Best Indie Brand + Best Cannabis Product
march 2020
Brandi recognized as one of 2020’s Top 25 Women of Influence
march 2020
COVID-19: Closes Showroom and WFH
march 2021
Donates 500K of product + $ to shelters across North America
april 2021
Partnership with Aurora ends and exciting new cannabis opportunities begin
november 2021
Evio Skin returns
upcoming 2022
EVIO enters retail partnerships