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HI, WELCOME TO EVIO!

You've been lied to. And it's time we clear the air.

Beauty has no rules. Luxury isn't for a chosen few. And your authentic truth — no matter what shade — deserves to be celebrated. Now, not everyone thinks this way... we know. Which is why we created our own narrative. One fueled by truth, positive impact and people.

And we're not new to the game. Evio started with the ultimate underdog status. But thanks to authenticity, social activism, and a community of empowered voices, Evio's making big waves today — where beauty and skin care products are a means for real change.

About EVIO

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January 2012

Founder, Brandi Leifso moves into a safe house shelter in Vancouver, Canada

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MARCH 2012

Karmaface Beauty is launched and incorporates formal partnership with the world's largest women's organization, YMCA

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JunE 2012

Karmaface Beauty hits local Boutique shelves

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July 2012

Karmaface trademark infringement (lessons learned)

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OCTOBER 2012

Products removed from all shelves

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NOVEMBER 2013

Karmaface Becomes Evelyn Iona

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MARCH 2014

First-Ever Evelyn Iona pop-up

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MARCH 2015

Michelle Phan features Evelyn Iona in her YoutuBe video.

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APRIL 2015

Partnership with Ipsy

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AUGUST 2015

Featured in Vogue

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MAY 2016

Featured in New York Times

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SEPTEMBER 2016

Nominated for Best Color Cosmetics at the Indie Beauty Expo NYC

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OCTOBER 2016

Partnership with QVC

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NOVEMBER 2016

Featured in Yahoo! and Allure

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MARCH 2017

Pre-sale of 200k+ Evelyn Iona Green

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AUGUST 2017

Announces investment from Hunters Amenities, one of the world largest skincare manufacturers and joins board of Directors

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JANUARY 2018

Break Water VC partnership

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February 2018

Evio partners with the Canadian Women’s Foundation through awareness activities and by donating $1 from every product sold to advance equality efforts

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MARCH 2018

Sephora Accelerate

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JULY 2018

Evio Beauty Group and Aurora Cannabis agree to the worlds first global cannabis and beauty strategic partnership and investment

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december 2018

Brandi is recognized as one of Chatelaine’s Women of the Year

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February 2019

Toronto Life writes founder’s memoir

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MARCH 2019

Opens Toronto Showroom

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april 2019

Evio name partner in Forbes first-ever 30 Under 30 Global Women’s Summit in Tel Aviv, Israel

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may 2019

Launch of Evio Skin, in partnership with Aurora Cannabis

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oct-dec 2019

Featured in WWD’s Beauty Inc. and wealthsimple.com

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december 2019

Evio ships 500K wipes

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january 2020

Featured on Refinery29:
Canadian beauty brands who will be everywhere in 2020

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february 2020

Votes open for CEW Beauty Awards: Best Indie Brand + Best Cannabis Product

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march 2020

Brandi recognized as one of 2020’s Top 25 Women of Influence

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march 2020

COVID-19: Closes Showroom and WFH

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march 2021

Donates 500K of product + $ to shelters across North America

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april 2021

Partnership with Aurora ends and exciting new cannabis opportunities begin

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november 2021

Evio Skin returns

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upcoming 2022

EVIO enters retail partnerships

Products with a Purpose

Social impact is at our core. We've donated more than $500,000 of funds and products to organizations that help the underdog thrive.

Dermatologist Approved

Products that are good for your skin and your community. Our products are tested by skin care PhDs.

Underdog Founded

Founded and operated by underdogs on a mission to break stigmas.

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