HI, WELCOME TO EVIO!
You've been lied to. And it's time we clear the air.
Beauty has no rules. Luxury isn't for a chosen few. And your authentic truth — no matter what shade — deserves to be celebrated. Now, not everyone thinks this way... we know. Which is why we created our own narrative. One fueled by truth, positive impact and people.
And we're not new to the game. Evio started with the ultimate underdog status. But thanks to authenticity, social activism, and a community of empowered voices, Evio's making big waves today — where beauty and skin care products are a means for real change.
About EVIO


January 2012
Founder, Brandi Leifso moves into a safe house shelter in Vancouver, Canada

MARCH 2012
Karmaface Beauty is launched and incorporates formal partnership with the world's largest women's organization, YMCA

JunE 2012
Karmaface Beauty hits local Boutique shelves

July 2012
Karmaface trademark infringement (lessons learned)

OCTOBER 2012
Products removed from all shelves

NOVEMBER 2013
Karmaface Becomes Evelyn Iona



MARCH 2014
First-Ever Evelyn Iona pop-up

MARCH 2015
Michelle Phan features Evelyn Iona in her YoutuBe video.

APRIL 2015
Partnership with Ipsy

AUGUST 2015
Featured in Vogue

MAY 2016
Featured in New York Times

SEPTEMBER 2016
Nominated for Best Color Cosmetics at the Indie Beauty Expo NYC

OCTOBER 2016
Partnership with QVC

NOVEMBER 2016
Featured in Yahoo! and Allure



MARCH 2017
Pre-sale of 200k+ Evelyn Iona Green

AUGUST 2017
Announces investment from Hunters Amenities, one of the world largest skincare manufacturers and joins board of Directors

JANUARY 2018
Break Water VC partnership

February 2018
Evio partners with the Canadian Women’s Foundation through awareness activities and by donating $1 from every product sold to advance equality efforts

MARCH 2018
Sephora Accelerate

JULY 2018
Evio Beauty Group and Aurora Cannabis agree to the worlds first global cannabis and beauty strategic partnership and investment

december 2018
Brandi is recognized as one of Chatelaine’s Women of the Year

February 2019
Toronto Life writes founder’s memoir



MARCH 2019
Opens Toronto Showroom

april 2019
Evio name partner in Forbes first-ever 30 Under 30 Global Women’s Summit in Tel Aviv, Israel

may 2019
Launch of Evio Skin, in partnership with Aurora Cannabis

oct-dec 2019
Featured in WWD’s Beauty Inc. and wealthsimple.com

december 2019
Evio ships 500K wipes

january 2020
Featured on Refinery29:
Canadian beauty brands who will be everywhere in 2020

february 2020
Votes open for CEW Beauty Awards: Best Indie Brand + Best Cannabis Product

march 2020
Brandi recognized as one of 2020’s Top 25 Women of Influence



march 2020
COVID-19: Closes Showroom and WFH

march 2021
Donates 500K of product + $ to shelters across North America

april 2021
Partnership with Aurora ends and exciting new cannabis opportunities begin

november 2021
Evio Skin returns

upcoming 2022
EVIO enters retail partnerships