HI, WELCOME TO EVIO!
You've been lied to. And it's time we clear the air.
Beauty has no rules. Luxury isn't for a chosen few. And your authentic truth — no matter what shade — deserves to be celebrated. Now, not everyone thinks this way... we know. Which is why we created our own narrative. One fueled by truth, positive impact and people.
And we're not new to the game. Evio started with the ultimate underdog status. But thanks to authenticity, social activism, and a community of empowered voices, Evio's making big waves today — where beauty and skin care products are a means for real change.
Founder, Brandi Leifso moves into a safe house shelter in Vancouver, Canada
Karmaface Beauty is launched and incorporates formal partnership with the world's largest women's organization, YMCA
Karmaface Beauty hits local Boutique shelves
Karmaface trademark infringement (lessons learned)
Products removed from all shelves
Karmaface Becomes Evelyn Iona
First-Ever Evelyn Iona pop-up
Michelle Phan features Evelyn Iona in her YoutuBe video.
Partnership with Ipsy
Featured in Vogue
Featured in New York Times
Nominated for Best Color Cosmetics at the Indie Beauty Expo NYC
Partnership with QVC
Featured in Yahoo! and Allure
Pre-sale of 200k+ Evelyn Iona Green
Announces investment from Hunters Amenities, one of the world largest skincare manufacturers and joins board of Directors
Break Water VC partnership
Evio partners with the Canadian Women’s Foundation through awareness activities and by donating $1 from every product sold to advance equality efforts
Evio Beauty Group and Aurora Cannabis agree to the worlds first global cannabis and beauty strategic partnership and investment
Brandi is recognized as one of Chatelaine’s Women of the Year
Toronto Life writes founder’s memoir
Opens Toronto Showroom
Evio name partner in Forbes first-ever 30 Under 30 Global Women’s Summit in Tel Aviv, Israel
Launch of Evio Skin, in partnership with Aurora Cannabis
Featured in WWD’s Beauty Inc. and wealthsimple.com
Evio ships 500K wipes
Featured on Refinery29:
Canadian beauty brands who will be everywhere in 2020
Votes open for CEW Beauty Awards: Best Indie Brand + Best Cannabis Product
Brandi recognized as one of 2020’s Top 25 Women of Influence
COVID-19: Closes Showroom and WFH
Donates 500K of product + $ to shelters across North America
Partnership with Aurora ends and exciting new cannabis opportunities begin
Evio Skin returns
EVIO enters retail partnerships