Fearless Choices by Brandi Leifso
An honest account of how Evio was founded and scaled in circumstances few would expect.
"This book is the sisterly pep talk I needed." —Evanna Lynch, actor and author ofThe Opposite of Butterfly Hunting
"This book is required reading for anyone who’s ever avoided making a decision (AKA everyone!?). As a business owner with my own chaotic childhood, Brandi Leifso’s story hooked me.Fearless Choices nails the balance between gripping memoir, savvy business advice, science-backed research, and actually useful exercises."— Tara Schuster, bestselling author ofBuy Yourself the F*cking Lilies
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Fearless Choices by Brandi Leifso with Eliza Robertson
What if I told you that the decisions shaping your life don’t need to feel so heavy? That the pressure to make the “right” choice often holds you back more than the choice itself ever could? The truth is, you don’t need to have it all figured out—you just need to take action and trust that each choice brings you closer to where you’re meant to be. —from the introduction of Fearless Choices
Brandi Leifso was twenty-one and living in a women’s shelter when she made a decision that would change her life: she started a beauty brand, Evio Beauty, with nothing but a laptop, a bootlegged version of Photoshop, and a vision. Today, Evio Beauty is a global brand with purpose at its core, but the real story lies in the choices that got her there. Not every choice was the right one, but every choice revealed something. And that’s the thing—there’s always another chance to choose, to grow, and to keep moving forward.
In Fearless Choices, Leifso shares the defining decisions that shaped her life—along with the hard lessons behind them—to help readers facing their own defining moments. Through raw stories and practical tools, she reveals how intentional choices can change everything and help us to reclaim our power, one choice at a time.
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Free shipping on orders over $50. Easy, free returns. Questions? Email us at Hello@eviobeauty.com.
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Fearless Choices by Brandi Leifso
What can I say, I loved it! The mixture of memoir, science backed lessons and work books to help put words into action was brilliant. Such an inspiring story and very easy read. I will be buying this as gifts for many people in my life going through a crossroad. Highly recommend
It’s clear more now than ever before - your choices matter. 2026 is not about doing MORE. It’s about making choices that align with your life. Brandi has done an incredible job in this book helping you get off the hamster wheel of playing small. If you’re someone who’s been wanting to live a more aligned life, get this book!